Test & evaluate two methods online in parallel

A/B Testing

TEST AWAY!

TEST & ASSESS TWO METHODS ONLINE IN PARALLEL

A/B Testing

Every client and every agency is familiar with this situation: There are numerous choices when it comes to design, function, structure and other details – but no one can exactly say which of these options on the web will lead to the desired results. This is exactly why there are A/B tests which – as the name already implies – tests version A against version B online. Or to put it practically: version A is published for a certain period of time, afterwards version B. An analysis of both versions (for the most part) clearly shows where users and customers like to “immediately act”.

For DeSight Studio, A/B tests are a proven method to try out new concepts themselves and to practically show customers the efficiency of new methods. Furthermore, international network partners like to use this measure to test proven solutions in different markets/countries and draw conclusions on market conditions based on the numerous user responses.

DRAW A DIRECT COMPARISON WITH A/B TESTS

  • Have two variants directly (or successively) compete with each other
  • Direct output that removes all doubt
  • Can also be used as an ongoing optimization
  • Small details often have a great effect

A/B TESTS CAN NATURALLY BE CARRIED OUT BOTH IN A WEB PRESENCE’S

DESIGN AREA AND FUNCTIONAL AREA!

These include, for instance, comparisons of functions in Content, in link building, in on-page optimization, in retargeting on external sites, when adding meta tags, when placing ads on Facebook or YouTube or naturally when preparing a landing page. After roughly 300 successfully-executed web projects over the past 6 years, DeSight Studio’s network partners know exactly which A and B details need to be compared.

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Fallstr. 24
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