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Stories

It’s a five-star article

The days are over when customers rely on their feelings to make purchasing decisions. Today, the (moderate) dictates of customer ratings, general ratings, and reviews govern. Studies show that products and services with customer ratings have a significantly better conversion rate than those without external...

The Google Empire

Google is (without exaggeration) one of the most exciting companies in the world: Google does not produce anything and yet is omnipresent and firmly anchored in our (digital) lives. When we start the computer, Google is already there, usually as the home page. If we...

The digital employer

In principle, the labor market is subject to constant change. However, developments have accelerated rapidly in recent years, so that employers must also adapt to current requirements to attract the best specialists to their company....

The future will simply

Everything is getting simpler! Each area of life has an app. One push of a button is all it takes to complete tasks. Artificial intelligence takes over the thinking and sets actions. More and more initiatives and companies are working to simplify or even revolutionize...

Corporate Design

The development of corporate design is one of the most exciting challenges. It is all about casting everything a company stands for in the form, color, and words and communicating it in a highly concentrated way. At the same time, this creative construct must also...

Donald Trump vs. Google

Fake news or an incorruptible algorithm? For Donald Trump, it's clear: Google influences and controls people's opinions by increasingly displaying results that don't flatter the president. For example, his image is ranked first if you're looking for "idiot"; his speech on the state of the...

Agile work – sounds great!

Agile work - sounds great! However, to know precisely what is meant, a term definition is required in advance. In the industrial sector, "agile working" means strategically and consistently implemented lean management that aims to make production processes fluid and efficient....

Services of a major agency

The experts have always argued about how big, how well-known, how internationally networked, and how hot an agency should be to be invited or even commissioned for a pitch. Some believe that only significant agencies and agency networks can work reliably because they ensure that...