Strategies, trends, and expertise from the world of digital marketing — for decision-makers who demand more than the standard.
AI Liability After 2027: No CFO Will Let AI Decide Alone
Starting in 2026/27, the liability gap around automated decisions becomes legally measurable. For CTOs and CFOs, documented human sign-off processes become the most critical safeguard against personal liability — and no CFO will let AI decide alone anymore.
Dominik Waitzer
Retail Media Is Eating DTC Margins: Why Amazon and Zalando Become Gatekeepers in 2026
Selling on Amazon or Zalando in 2026 means buying back your own visibility. Rising marketplace ad costs are hollowing out the core DTC promise—while the Digital Markets Act barely applies. Here's how brands can structurally cut that dependency.
Carolina Waitzer
The Five-Word Test That Exposes Weak AI Vendors in 2026
Before greenlighting an AI project in 2026, decision-makers need to tell Claude, Claude Code, Agent, Skill, and MCP apart. The five-word test reveals whether a vendor delivers real automation—or just buzzwords.
Dominik Waitzer
Borrowed Nostalgia 2026: Why Gen Z Loves Decades It Never Lived Through
Gen Z is obsessed with decades it never experienced firsthand. Vevo's research reveals how Borrowed Nostalgia works — and why nostalgia marketing needs a complete rethink in 2026. A strategic playbook for brands.
Carolina Waitzer
The AI Cost Paradox: Tokens Are 97% Cheaper, So Why Are Bills Exploding?
OpenAI slashed token prices by 97 percent — yet AI bills at many companies keep climbing. Here's why agents, reasoning, and shadow usage eat up the savings, and how AI FinOps brings the spending back into focus.
Dominik Waitzer
AI Ghostwriters on LinkedIn: 54% of Posts Are Machine-Written
54% of long-form LinkedIn posts are AI-generated, according to Originality.ai. Here's how the ghostwriting industry is putting B2B credibility at risk—and what marketing leaders can do about the prompt-generated sameness taking over the feed.
Dominik Waitzer
Shadow AI Sprawl: When Every Department Builds Its Own AI Island in 2026
By 2026, many companies will be running more homegrown AI applications than officially approved software projects. Business departments are quietly becoming software shops—while IT finds out by accident. Here's why bans backfire and what actually works instead.
Carolina Waitzer
Agentic Coding in 2026: How CTOs Are Restructuring Dev Teams
ChatGPT 5.6 operates as an autonomous code agent at the repository level. CTOs now need to rethink team structures and budgets for 2026, as review architects take over from traditional junior roles.
Dominik Waitzer