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Legal

Mmmh, Cookies

Like many other decisions of the European Court of Justice, this ruling on the use of website cookies takes several years - which does not mean that Internet use would be easier for users. Until now, there has been a cookie directive practiced in Germany...

EU Copyright Reform

As crazy and strange as the story of the creation of the new EU copyright reform may seem, its consequences and effects on our everyday use of the Internet (as we now know it) must be taken seriously. Therefore, we start directly with the essential...

SSL-Certificates

Whether online shopping or the use of social media channels - personal user data is processed almost everywhere on the Internet. To provide adequate protection against hacker attacks, it is necessary to erect specific barriers in the network. One of these is the so-called SSL...

Domain law

If you want to create your website, you always need a proper name for your domain. This name should not only fit well to your product but should also make potential customers curious and perform well in the search engine ranking. When choosing a domain,...

Privacy Social Media

Social networks are always the subject of criticism, as it is easy to circumvent the regulations on surreptitious advertising, data protection, and the like on the Internet. Facebook, for example, has long been accused of being a "data octopus," and since the EU data protection...

Affiliate Marketing

The Internet has revolutionized the world of marketing. In addition to new methods and channels, the World Wide Web has also revived well-known concepts. These include affiliate marketing, which is a commission-based affiliate program. However, how exactly does affiliate marketing work? So what legal requirements...

Royalty-free images

On the Internet, various image databases offer photos for everyone to use freely. However, since copyrights must also be observed on the Internet, license agreements often have to be concluded for the use of the images against payment of a fee. At the same time,...

Creative Commons

Warnings, lawsuits, and court rulings have contributed to the uncertainty surrounding copyright. To what extent I may post, edit, or use in any way for my purposes third-party products on the Internet? First of all, it must be assumed that third content is protected by copyright...

EU video guidelines

In October 2018, the Parliament of the European Union adopted the revision of a video directive. It is intended to react to changes in the market. Also, consumer rights are to be strengthened. This article explains what the revision changes. For years, politicians - at...

Product Placement

Digitalization and the Internet have changed a lot in the field of marketing. On the one hand, the spread of advertising had to be rethought through rapid diversification in the media offering. On the other hand, consumers have had the opportunity to bypass advertising in...

Data protection in online marketing

Since 25 May 2018, the provisions of the General Data Protection Regulation (GDPR) have been binding throughout the EU. At the same time, the ePrivacy Regulation was initially intended to be applied, but the legislative process has been delayed until today. Nevertheless, online marketing must...

Copyright and Social Media

Social networks such as Facebook, Twitter, Instagram, and Co. have become an integral part of the lives of many people. Because through these platforms, we now share the most diverse aspects of our lives with the online community as a matter of course. In the...

Penalties for influencers

To be able to assert themselves on the broad market full of competitors, it is no longer sufficient for companies and brands to advertise the advantages of a product to ensure sales success. Instead, brand ambassadors are used. These are often so-called "influencers." Mrs. Isabel...

GDPR for companies

The necessary EU data protection regulation, which will be applicable on 25 May 2018 after a 24-month transitional period, contains some innovations for companies about the handling of personal data. The most important thing you should know about this is explained in the following article....