Multivariate Test - The big brother of A/B testing

Which detail works better in the online shop? What does it take to turn users into customers? Does the product sell better with or without separate pricing information? This and such questions are answered during the course of the appropriate online tests. To that end, web content – such as an online shop – is either put live in succession or partly in parallel as well. Users are automatic test persons that can help you draw conclusions on the effectiveness of the functions or content in question through their usage behavior.

DeSight Studio believes that multivariate tests are practical measures to continually try out new concepts and demonstrate to customers the efficiency of new methods in a practical manner – in fact, multiple versions in succession or at the same time Furthermore, international network partners like to use this measure to test proven solutions in different markets/countries and draw conclusions on market conditions based on the numerous user responses.