The advantage of pay per click marketing (also called search engine advertising) is that when the right budget is allocated by an online marketing agency, guaranteed placement takes place. The high art of pay per click marketing is the perfect bid placement for the respective costs per click. PPC is equally suitable for brand building and sales generation.
Pay-per-click marketing differs from search engine optimization in its longevity. PPC marketing is short-lived. Fast reactions are necessary and ongoing optimization is always in focus. In addition to rapid reaction and bid placement, pay per click marketing is also about testing and optimizing at all times.
Remarketing measures are regarded as an enormously important element in search engine advertising alongside classic display advertising. Remarketing can reach potential customers and buyers who already had a point of contact with the brand or product. The advantage is reflected in reaching the user in his familiar environment.
By using targeted advertising measures on social networks such as Facebook or Instagram, advertisers have the privilege of reaching users directly in their usual environment – their news feed. Due to the flooding of advertising to which users and customers are exposed, special attention is also paid to the visual preparation of advertising measures.