Organic traffic remains one of the main factors for growth, sales and brand awareness. Whole campaigns over years are based on the concept of search engine optimization and serve only to achieve optimal rankings with the right keywords in the results of the search engines.
In the area of search engine optimization, relevant content for targeted rankings in search engines is becoming increasingly important. “Guaranteed placement”, “first place in a few weeks” or similar phrases stand for poor quality – the search engines also behave very differently due to their artificial intelligence and are constantly evolving.
Creating relevant content is considered the main motto for placement in organic search results. In addition to the creation and continuous updating of relevant content, countless other factors are considered important for sustainable rankings. This includes the technical optimisation of the online solution, loading time optimisation and many other measures.
Quality instead of quantity – few, qualitative rankings in search engines like Google or Bing usually generate more turnover and revenue than many, irrelevant rankings. A user wants to find what he is looking for. Therefore, it is extremely important to prepare and design content in a comprehensible, clear and concise manner for the user.