Distinct, individual social media campaigns and a strong presence in the social media have already helped countless companies and personalities to enormous success. It is therefore incredibly important to understand social media and to use their advantages.
“Being social means exploring new ways and being different. Apart from formalities and rigid patterns of behaviour, social media platforms offer every product the possibility of unbelievable reach and lasting success. Social media creates space for creative and unconventional campaigns to reach the target group directly, mobile and at any time.
Social networks allow to define and reach the exact target group. The product must tell its own story and be recognizable. Create impressions to achieve range and give the user the feeling of ongoing presence.
17.34 billion US dollars are expected to be invested in the social advertising market in 2019. Nevertheless, about half of B2B users rate the importance of social networks as low to non-existent. Besides advertising on Facebook and Google, alternative markets such as Instagram should not be underestimated. Instagram currently has more than 500 million users worldwide.