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Project · Papas Shorts, Berlin

A Shopify store that loads faster and sells better: 41% more conversion with 43% shorter load time.

Conversion rate:

+41%

Load time:

-43%

Captured tracking signals:

+67%

Conversion optimization and Shopify development for Papas Shorts.

Papas Shorts sells men's shorts from Berlin directly to its customers, online only and exclusively through its own store. We developed the existing Shopify store in two directions: on the sales side, with A/B testing, optimized landing pages, and a checkout without friction, and on the technical side, with a faster theme, clean integrations, and server-side tracking that gives ad campaigns reliable data. Since then, 41% more visitors complete their purchase, the store loads 43% faster, and the campaigns see 67% more of what happens in the store.

Commerce & DTC

The store had traffic but too few sales, and no reliable numbers on why. We tested product pages, landing pages, and checkout systematically, variant against variant, and measured every change by results rather than assumptions. The conversion rate rose 41%, with the same traffic.

Software & API Development

Long load times were costing sales, and ad platforms received only a fraction of the signals they need to optimize. We reworked the theme technically, cleaned up third-party integrations, and set up server-side tracking that works regardless of browser restrictions. The store now loads 43% faster, and the campaigns work with 67% more data.

A Shopify store that loads faster and sells better: 41% more conversion with 43% shorter load time. Solution 1

A Shopify store that loads faster and sells better: 41% more conversion with 43% shorter load time. Solution 2

A Shopify store that loads faster and sells better: 41% more conversion with 43% shorter load time. Solution 3