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Project · Schmankerl Österreich, Salzburg

A brand from the ground up: positioning, store, and campaigns for Schmankerl Österreich, developed from a single source.

Service areas from one source:

4

Omnichannel strategy:

6

From strategy to store launch:

1 Partner

Brand strategy, Shopify store, campaigns, and social media for Schmankerl Österreich.

Schmankerl Österreich brings Austrian specialties directly to its customers, a brand that didn't exist before this project. We developed it from the ground up: positioning and design, a Shopify store built for growth from day one, campaign structures for Google and Meta, and a content strategy for six channels. All from one source and aligned with each other, so that brand, store, and advertising speak the same language from the very first day.

Commerce & DTC

There was no system, only an idea. We built a Shopify store that is modular and can grow with the product range, with clear user flow from homepage to checkout and product pages that put the origin and craft of the specialties front and center.

Performance Marketing

A new brand first has to be found, and advertising budget is especially valuable at the beginning. We analyzed audiences, set up campaign structures for Google and Meta, and developed a plan that starts with a small budget and grows as soon as the numbers justify it.

Social Media Marketing

No community, no brand. We developed formats and an editorial calendar for the relevant channels, with content that tells the stories behind the products and engagement formats that turn followers into customers.

Brand Strategy & Design

This is where it all began: we developed positioning, tone of voice, and a visual system that works equally on the store, packaging, ads, and social media. A brand people recognize before they've tasted the first product.