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Turn users into conversions through retargeting

Retargeting

KNOW THE USER!

TURN USERS INTO CONVERSIONS THROUGH RETARGETING

Retargeting

Retargeting provides online advertisers with a powerful method that is an intelligent complement to their search engine advertising concept. In retargeting, the user of an online offering is marked with a cookie in order to be repeatedly drawn back to the specific offering using targeted ads. The goal of this retargeting is a conversion – turing a user into a buyer.

Retargeting, where it makes sense to do so, achieves astounding results. The specialists at DeSight Studio recommend applying this concept in order to repeatedly appear online in a simple and low-cost manner and to increase the buying pressure to lead towards a conversion. E-commerce expert Dominik Waitzer, CEO of DeSight Studio, has managed to elevate the field of retargeting to an internal mastery. Fully true to the motto ”Be smart, think big!” this minor addition brings exciting growth in sales success.

SOME RETARGETING EXAMPLES FROM ONLINE PRACTICE

  • Customers place an item in the shopping cart, but do not make a purchase (yet). Then the appropriate advertisements are displayed.
  • Users visit a certain web shop category more often. Subsequently, he is offered specific products.
  • User stops downloading a piece of software. He is especially wooed with this topic.

RETARGETING “FOLLOWS” USERS OF A WEB PRESENCE & AUTOMATICALLY DISPLAYED

THE RIGHT ONLINE ADS ON OTHER SITES!

If retargeting is operated in a professional and comprehensive manner, this function is also used via AdWords and Facebook. These platforms allow for targeted actions to be placed and displayed beyond the classic cookie level – this significantly increases accuracy and the conversion rate.

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DeSight Studio GmbH
Fallstr. 24
D-81369 Munich, Bavaria

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Phone: +49 (0) 89/ 12 59 67 67
Mail: office@desightstudio.com
Web: https://www.desightstudio.com

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