Free and no obligation
Social media works for a business when it has a goal beyond followers: guests who book, customers who inquire, people who recognize the brand. That's what we align content, channels, and ads around, with an editorial calendar that fits your resources and with reporting that shows what actually works. Four things always matter along the way.
We develop formats and editorial calendars that fit the brand and can be sustained: photos, reels, copy, tailored to channel and audience, produced by us or together with you.
Organic reach alone is rarely enough. We add campaigns on Meta and LinkedIn that reach exactly the people who matter to you, and we keep aligning them with results.
For B2B businesses and hospitality, we turn social media into an inquiry channel: with offers, forms, and follow-up processes that turn interest into conversations.
We answer comments, messages, and reviews in your tone of voice and promptly. Community is relationship care, and that only works if someone is there.
Social media is an ongoing task, not a campaign with an end date. Still, the start follows a clear structure, with four phases and clear deliverables after each one. You always know which content is planned, what it costs, and what it delivers. And because strategy and execution come from one source with us, the editorial calendar and the content are created by the same people who later evaluate them.
We review your channels, your audiences, and the competition, and clarify which platforms matter for you and what goal social media should serve. Deliverable: a clear strategy with channels, formats, and effort.
We develop profiles, formats, and an editorial calendar that fits your resources, produce the first content, and set up ad accounts and tracking so that what works can be measured from day one.
We publish according to plan, manage the ads, handle comments and messages, and evaluate monthly which content drives reach, engagement, and inquiries, adjusting the plan accordingly.
What works, we expand: new formats, new channels, campaigns for seasons and occasions. Most clients stay with us for this on a fixed monthly retainer, with the same contacts as from the start.
Digital strategy is more than a job to me, it's a mission. For more than a decade, I've combined software engineering, international brand management, and venture building to set companies up for the future. My standard: orchestrating complex tech architectures and AI workflows so they turn into tangible business results, in client projects just as in our own products. As an author for OMR and OMT and a lecturer at the AFS+ Academy, I pass this knowledge on and help teams turn real innovation into reality.
In the digital world, it's not just skill that counts, it's consistent delivery. Since 2015, I've been making brands visible and profitable across e-commerce, performance marketing, and social media, from positioning to cross-channel growth strategy. My focus: connecting creative concepts with data-driven campaign performance and turning that into sustainable growth. Today I lead projects that generate reliable revenue, not just reach, for our clients and with our own products.
