Optimal tool selection for targeted web analysis

Selection of analysis tools

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OPTIMAL TOOL SELECTION FOR TARGETED WEB ANALYSIS

SELECTION OF ANALYSIS TOOLS

Even if the Google Analytics web analysis tool is freely available and the most used worldwide: There is an array of interesting and specialized analysis tools that are significantly more interesting for DeSight Studio – and notably for customers in many different industries. This is where customers benefit from the proven experience of CEO Dominik Waitzer and the international network partners. After more than 300 successfully-executed web projects, they know precisely which tools offer which benefits – and which are to be used accordingly.

There are virtually countless tool functions that collect many different types of data. E.g. the visited time period on the web site, mouse movements, scrolling depth, user origin, link to other analysis tools... However, not all of these functions are important for every web project. Particularly in this field, DeSight Studios deems precision work important and selects the trackers used according to many different criteria.

SELECTING ANALYSIS TOOLS ACCORDING TO CLEARLY-DEFINED CRITERIA

  • Define goals in the concept
  • Many different tools for many different analyses
  • Combination according to clearly-defined criteria
  • Merge analysis data into a comprehensible report
  • Personalized solutions for personalized web projects

THE SELECTED TOOLS

MUST MATCH THE WEB ANALYSIS CONCEPT!

Due to the fact that web projects by DeSight Studio are processed in a manner that is extremely service-oriented and well-advised , the selection of analysis tool is very clearly based on the area of application in question. For search engine optimization, it will require different tools than for conversion optimization or a classic A/B test. Ads on Facebook or YouTube are in turn analyzed and evaluated differently than the click rate on partner sites for affiliate marketing or even an in-house programmed app.

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Fallstr. 24
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