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Trends

Successful storytelling

"Once upon a time“ Don't worry; good stories do not necessarily have to start with this phrase. On the contrary! If it is possible to arouse emotions through interesting, varied, and exciting content, the most important step has already been taken. Feelings always have a...

E-Commerce – B2B

Online trading, the initiation, and the processing of business via digital channels is no longer big news. This applies at least to online trading towards private customers. There is still a lot of catching up to do in the B2B sector. Interestingly, companies that have...

The digital employer

In principle, the labor market is subject to constant change. However, developments have accelerated rapidly in recent years, so that employers must also adapt to current requirements to attract the best specialists to their company....

Good (web-) design

Everybody appreciates good design, and nobody likes lousy design - nevertheless, we are surrounded by it every day and inevitably have to come to terms with it. So that regardless of whether it's product design, visual design, information design, web design, or app design....

Chatbot

More and more companies are using chatbots as the first touchpoint in customer service. Very few companies can afford (and dare) to have fully speech-based dialogue systems interact with their customers - Alexa and Siri are market-leading examples. In most cases, these are text-based dialogue...

DeepMind by Google

Again and again, the name "DeepMind" appears in the media in connection with artificial intelligence (AI). What exactly is behind it and why do industry giants and billionaires like Elon Musk (Tesla, SpaceX), Peter Thiel (Paypal, Facebook), Jaan Tallinn (Skype) and Li Ka-Shing (Horizon Ventures)...

Programmatic advertising

Targeted, individualized, and automatically booked and switched advertising on the Internet - this (and much more) is summarized under "Programmatic advertising." Programmatic advertising is not a fantasy for the future; on the contrary: it has been a reality for years and is on the advance....

Digitalization in daily life

Admittedly, "digitalization" is a term that describes a vast field. It starts with reading newspapers on the Internet and does not end with electronic injection in the car engine. Digitalization can allow, facilitate, and enable many things, but it can also complicate, make complicated, and...

The Voice Search

In a word: The search for web content will change drastically in the coming years. Because with language assistants like Google Assistant or Alexa of Amazon (more or less intelligent) partners into the households and offices held introduction. Inquiries and entries are no longer typed...

Digital Trends 2019

First of all: Of course, we don't have a glass ball with which to look into the future and sell this exclusive wisdom to our agency customers. Of course, we have something better: With our screens, we see directly (and live) the current development in...