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Implementing Google Analytics for web analysis

Implementing web analysis

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Implement GOOGLE Analytics for web analysis

IMPLEMENTING WEB ANALYSIS

Whenever DeSight Studio refers to “implementation” during web analysis, it is highly likely that – with the exception of a few tailor-made exceptions – it refers to implementing Google Analytics. The reason for it can be quickly and easily explained: Google Analytics is a free analysis tool that not only tracks pretty much every website and online shop but is also the most widespread worldwide. It is estimated that Google Analytics is used by roughly 80% of users and web agencies – a good reason for DeSight Studio itself – and gathering descriptive and mainly comparable results with this tool – on behalf of customers.

But let’s get back to implementing Google Analytics itself: To do so, you first need an active Google account and link it with Google AdWords – which is already created “automatically” by DeSight Studio. Using a tracking code that is implemented on the site in question, Google Analytics tracks and analyses a user’s surfing behavior. The content management system/CMS most commonly used by DeSight Studio actively supports this implementation.

IMPLEMENTING GOOGLE ANALYTICS FOR WEB ANALYSIS

  • Google account required
  • Registration for Google Analytics and linking to Google Adwords
  • Enter tracking code in the source code header area
  • Google Analytics begins analyzing user behavior
  • Virtually numerous tags – definitions of the details to be tracked – must be activated
  • Evaluation & interpretation via reports

FOR DESIGHT STUDIO

IMPLEMENTING A WEB ANALYSIS TOOL IS STANDARD!

Due to its wide dissemination, free availability and unbelievable depth of analysis options, DeSight Studio recommends implementing Google Analytics. Implementation is virtually a “green light” for additional web analysis – which naturally has a clearly-defined concept and is executed transparently. The analysis information that is obtained is in turn used in ongoing measures related to conversion optimization, affiliate marketing and search engine optimization.

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