Who doesn’t know the goal, will not know the success. Knowing the user, understanding the needs and the correct implementation of the goals require a solid database.
The optimization of conversion requires advanced analysis to understand the user, the human being and their needs. User behaviour analysis can be used to identify problems, discover potential and set new goals. At least the same attention must be paid to the subsequent controlling and the ongoing optimization of one’s own (company) goals in order to ensure that goals are sustainably achieved and fulfilled.
For professional data collection, it requires a digital solution such as the use of Google Analytics or a similar analysis tool. Clearly arranged data within a very short time is given increasing priority – in order to understand user behaviour and discover new trends in real time.
In addition to the wishes of users, their problems also serve as a yardstick for optimizing the conversion rate. Optimizing the checkout process can significantly increase conversion and multiple sales. The right measures require the right partner and sustainable planning. Success means understanding the target group and reacting to it correctly.