More than 50% of users consume digital content on mobile devices. Today, they cover an incredibly broad spectrum – whether on the smartphone, the tablet, the Smartwatch, in the car or the voice control. Mobility is the future.
To inform the user in real time about current events, offers, or news, there is no way around the native or hybrid app. Brands such as Facebook, Zalando, or Amazon set standards that increasingly strengthen the relevance of mobile applications. Professional companies communicate with the user – communication works best mobile, in real time, anywhere and anytime.
A mobile application offers the user a self-contained world in the provider’s universe – this fact allows the provider to recognize the best, understand, and realize the feelings, emotions, and needs of the user.
The conceivable use cases for mobile applications are infinite. Follows the theory that every mobile app can fulfill its purpose – requirements are a coherent concept, an impressive user interface, and simple usability. All these factors require experience – experience in designing and developing native and hybrid apps for Android and iOS.