eCommerce without borders – Online trading allows the provider to offer the product portfolio worldwide and to expand the target group almost infinitely without any hurdles. Contrary to offline trading, which requires high investments in the area of customer experience and customer loyalty, costs and effort in eCommerce remain comparatively low.
Not least, for this reason, it is essential for suppliers who offer products or services to be present in eCommerce. The increase of brand awareness, the doubling of sales and the multiplication of the own range are, besides many, further factors, arguments which speak for an own online shop or an own marketplace solution.
93% of eCommerce users worldwide attach great importance to user-friendliness and the shopping experience. For this reason alone, the right eCommerce partner is crucial for success or failure. The times of ready-made shop solutions are a thing of the past – ultimately, factors such as aesthetics, a simple checkout process and customer loyalty come first.
In addition to additional sales, eCommerce can be used to increase brand awareness and, more importantly, to strengthen trust in the brand. However, this requires sophisticated planning and an individual eCommerce solution that stands out from the competition.