Online stores are a small science in themselves. At the same time, it's not witchcraft to set up a perfectly functioning online store. As always (in life), the framework conditions are decisive as to which solution really covers one's own needs best. Of course, this...
Targeted, individualized, and automatically booked and served advertising on the Internet (read more in our blog post Programmatic Advertising) is an unbroken and certainly unstoppable trend. In professionally organized online campaigns, there is no way around publishing content automatically in order to reach predefined target...
The days are over when customers rely on their feelings to make purchasing decisions. Today, the (moderate) dictates of customer ratings, general ratings, and reviews govern. Studies show that products and services with customer ratings have a significantly better conversion rate than those without external...
Like many other decisions of the European Court of Justice, this ruling on the use of website cookies takes several years - which does not mean that Internet use would be easier for users. Until now, there has been a cookie directive practiced in Germany...
Google is (without exaggeration) one of the most exciting companies in the world: Google does not produce anything and yet is omnipresent and firmly anchored in our (digital) lives. When we start the computer, Google is already there, usually as the home page. If we...
"Once upon a time“ Don't worry; good stories do not necessarily have to start with this phrase. On the contrary! If it is possible to arouse emotions through interesting, varied, and exciting content, the most important step has already been taken. Feelings always have a...
Online trading, the initiation, and the processing of business via digital channels is no longer big news. This applies at least to online trading towards private customers. There is still a lot of catching up to do in the B2B sector. Interestingly, companies that have...
The digitalization of our (working) everyday life is no longer a topic for discussion, and it is already a fact. Nevertheless - or precisely because of this - it is important to question their development critically, their opportunities, and their risks time and again. For...
In principle, the labor market is subject to constant change. However, developments have accelerated rapidly in recent years, so that employers must also adapt to current requirements to attract the best specialists to their company....
Everybody appreciates good design, and nobody likes lousy design - nevertheless, we are surrounded by it every day and inevitably have to come to terms with it. So that regardless of whether it's product design, visual design, information design, web design, or app design....
As crazy and strange as the story of the creation of the new EU copyright reform may seem, its consequences and effects on our everyday use of the Internet (as we now know it) must be taken seriously. Therefore, we start directly with the essential...
More and more companies are using chatbots as the first touchpoint in customer service. Very few companies can afford (and dare) to have fully speech-based dialogue systems interact with their customers - Alexa and Siri are market-leading examples. In most cases, these are text-based dialogue...
Everything is getting simpler! Each area of life has an app. One push of a button is all it takes to complete tasks. Artificial intelligence takes over the thinking and sets actions. More and more initiatives and companies are working to simplify or even revolutionize...
Whether online shopping or the use of social media channels - personal user data is processed almost everywhere on the Internet. To provide adequate protection against hacker attacks, it is necessary to erect specific barriers in the network. One of these is the so-called SSL...
If you want to create your website, you always need a proper name for your domain. This name should not only fit well to your product but should also make potential customers curious and perform well in the search engine ranking. When choosing a domain,...
Social networks are always the subject of criticism, as it is easy to circumvent the regulations on surreptitious advertising, data protection, and the like on the Internet. Facebook, for example, has long been accused of being a "data octopus," and since the EU data protection...
Again and again, the name "DeepMind" appears in the media in connection with artificial intelligence (AI). What exactly is behind it and why do industry giants and billionaires like Elon Musk (Tesla, SpaceX), Peter Thiel (Paypal, Facebook), Jaan Tallinn (Skype) and Li Ka-Shing (Horizon Ventures)...
The development of corporate design is one of the most exciting challenges. It is all about casting everything a company stands for in the form, color, and words and communicating it in a highly concentrated way. At the same time, this creative construct must also...
The Internet has revolutionized the world of marketing. In addition to new methods and channels, the World Wide Web has also revived well-known concepts. These include affiliate marketing, which is a commission-based affiliate program. However, how exactly does affiliate marketing work? So what legal requirements...
Google is already the colloquial synonym for "search engine." For a good reason, because Google is a comprehensive tool that - if used correctly - leads us very purposefully to the online information we are looking for. The prerequisite is that our input into the...
On the Internet, various image databases offer photos for everyone to use freely. However, since copyrights must also be observed on the Internet, license agreements often have to be concluded for the use of the images against payment of a fee. At the same time,...
Warnings, lawsuits, and court rulings have contributed to the uncertainty surrounding copyright. To what extent I may post, edit, or use in any way for my purposes third-party products on the Internet? First of all, it must be assumed that third content is protected by copyright...
In October 2018, the Parliament of the European Union adopted the revision of a video directive. It is intended to react to changes in the market. Also, consumer rights are to be strengthened. This article explains what the revision changes. For years, politicians - at...
Digitalization and the Internet have changed a lot in the field of marketing. On the one hand, the spread of advertising had to be rethought through rapid diversification in the media offering. On the other hand, consumers have had the opportunity to bypass advertising in...
"It depends on the small things of life" - this motto is especially true in the vast online world. Especially today, when individualized distinctions are needed in apps and websites to stand out from the (often unmanageable) crowd. Especially when functions are the same, micro-moments...
Targeted, individualized, and automatically booked and switched advertising on the Internet - this (and much more) is summarized under "Programmatic advertising." Programmatic advertising is not a fantasy for the future; on the contrary: it has been a reality for years and is on the advance....
Since 25 May 2018, the provisions of the General Data Protection Regulation (GDPR) have been binding throughout the EU. At the same time, the ePrivacy Regulation was initially intended to be applied, but the legislative process has been delayed until today. Nevertheless, online marketing must...
Admittedly, "digitalization" is a term that describes a vast field. It starts with reading newspapers on the Internet and does not end with electronic injection in the car engine. Digitalization can allow, facilitate, and enable many things, but it can also complicate, make complicated, and...
In a word: The search for web content will change drastically in the coming years. Because with language assistants like Google Assistant or Alexa of Amazon (more or less intelligent) partners into the households and offices held introduction. Inquiries and entries are no longer typed...
First of all: Of course, we don't have a glass ball with which to look into the future and sell this exclusive wisdom to our agency customers. Of course, we have something better: With our screens, we see directly (and live) the current development in...
Fake news or an incorruptible algorithm? For Donald Trump, it's clear: Google influences and controls people's opinions by increasingly displaying results that don't flatter the president. For example, his image is ranked first if you're looking for "idiot"; his speech on the state of the...
Agile work - sounds great! However, to know precisely what is meant, a term definition is required in advance. In the industrial sector, "agile working" means strategically and consistently implemented lean management that aims to make production processes fluid and efficient....
The experts have always argued about how big, how well-known, how internationally networked, and how hot an agency should be to be invited or even commissioned for a pitch. Some believe that only significant agencies and agency networks can work reliably because they ensure that...
Social networks such as Facebook, Twitter, Instagram, and Co. have become an integral part of the lives of many people. Because through these platforms, we now share the most diverse aspects of our lives with the online community as a matter of course. In the...
To be able to assert themselves on the broad market full of competitors, it is no longer sufficient for companies and brands to advertise the advantages of a product to ensure sales success. Instead, brand ambassadors are used. These are often so-called "influencers." Mrs. Isabel...
The necessary EU data protection regulation, which will be applicable on 25 May 2018 after a 24-month transitional period, contains some innovations for companies about the handling of personal data. The most important thing you should know about this is explained in the following article....
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