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News

Where stories are in the foreground.
Arouse interest. Creating enthusiasm.

Micromoments and microinteractions

"It depends on the small things of life" - this motto is especially true in the wide online world. Especially today, when individualized distinctions are needed in apps and websites to stand out from the (often unmanageable) crowd. Especially when functions are the same, micromoments...

Programmatic advertising

Targeted, individualized and automatically booked and switched advertising on the Internet - this (and much more) is summarized under "Programmatic advertising". Programmatic advertising is not a fantasy for the future, on the contrary: it has been a reality for years and is on the advance....

Digitalization in daily life

Admittedly, "digitalization" is a term that describes an extremely broad field. It starts with reading newspapers on the Internet and does not end with electronic injection in the car engine. Digitalization can allow, facilitate and enable many things, but it can also complicate, make complicated...

The Voice Search

In a word: The search for web content will change drastically in the coming years. Because with language assistants like Google Assistant or Alexa of Amazon (more or less intelligent) partners into the households and offices held introduction. Inquiries and entries are no longer typed...

Digital Trends 2019

First of all: Of course, we don't have a glass ball with which to look into the future and sell this exclusive wisdom to our agency customers. Of course, we have something better: With our screens, we see directly (and live) the current development in...

Donald Trump vs. Google

Fake news or an incorruptible algorithm? For Donald Trump, it's clear: Google influences and controls people's opinions by increasingly displaying results that don't flatter the president. For example, his image is ranked first if you're looking for "idiot"; his speech on the state of the...

Services of a major agency

The experts have always argued about how big, how well-known, how internationally networked and how hot an agency should be to be invited or even commissioned for a pitch. Some believe that only major agencies and agency networks can work reliably because they ensure that...

Agile work – sounds great!

Agile work - sounds great! However, in order to know exactly what is meant, a term definition is required in advance. In the industrial sector, "agile working" means strategically and consistently implemented lean management that aims to make production processes fluid and efficient. Agencies speak...