Online Marketing
Mobile Apps
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Google correctly

Google is already the colloquial synonym for "search engine." For a good reason, because Google is a comprehensive tool that - if used correctly - leads us very purposefully to the online information we are looking for. The prerequisite is that our input into the...

Micromoments and microinteractions

"It depends on the small things of life" - this motto is especially true in the vast online world. Especially today, when individualized distinctions are needed in apps and websites to stand out from the (often unmanageable) crowd. Especially when functions are the same, micro-moments...