Content marketing is regarded as one of the essential measures in the field of online marketing, as almost every action is based on sustainable and well-thought-out content marketing. With an online marketing agency, the challenge is to package stories well and convey them to the user in an entertaining way.
“Storytelling” – the keyword in content creation. People remember stories and emotions and rarely the technical characteristics of a product. That’s why it’s incredibly important to tell a perfect, targeted, and thoughtful story that embodies and sells the product. Products have to be integrated into the everyday life of the user so that they build a connection to the product and the brand.
Not only since speech recognition has reached an accuracy of up to 95%, but it is also essential to create content that touches the user, that the user understands and that the user is interested in. Technical product descriptions or consistent phrases on corporate sites are the biggest enemies of content marketing because it is based on being different from existing content.
The creation of content is based on several pillars – the presence in the social media, the independent corporate existence, and the external appearance. Content measures are only trustworthy if they are transmitted credibly in all channels and if their preparation is professional and well thought out.