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Content marketing

Where stories are made.
Telling stories. Creating emotions.

Entertain the user with content.

Create interest. Achieve range.

Content marketing is considered one of the most important measures in the field of online marketing since almost every measure is based on sustainable and well-thought-out content marketing. The challenge is to convey stories well packed and entertainingly to the user.

“Storytelling” – the keyword in content creation. People remember stories and emotions and rarely the technical characteristics of a product. Therefore, it is incredibly important to tell a perfect, targeted and thoughtful story that embodies and sells the product. Products have to be integrated into the everyday life of the user so that they establish a connection to the product and the brand.

Arouse emotions. To be remembered.

Online experience. Connect online.

Not only since speech recognition has reached an accuracy of up to 95% percent, it is important to create content that touches the user that the user understands and that the user is interested in. Technical product descriptions or consistent phrases on company pages are the biggest enemies of content marketing because it is based on being different from existing content.

Content creation is based on several pillars – the presence in the social media, the independent company presence and the external appearance. Content measures only appear trustworthy if they are credibly transmitted in all channels and if their preparation is professional and well thought-out.

Discover.

Know each other.

Understanding the product. Know your brand.

For perfect content marketing, the contractor must understand the product and know the brand.

Ideas.

Find channels. Utilizing potential.

The product and the story have to match the channel and the target group in order to fully exploit the potential.

Goals.

Define schedule. Setting goals.

Campaign planning requires a great deal of sensitivity, an attention to detail and realistic timing and objectives.

Creation.

Create and visualize.

The story must be believable and fit the image of the client in order to be accepted by the user.

Tell a story.

Target group. Achieve your goals.

Publication requires the right choice of channel and a clear target group.

Together. Creative.

DeSight Studio GmbH
Fallstr. 24
D-81369 Munich

Email: office@desightstudio.com
Phone: +49 (0)89 / 12 59 67 67
Web: www.desightstudio.com

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