Content marketing is considered one of the most important measures in the field of online marketing since almost every measure is based on sustainable and well-thought-out content marketing. The challenge is to convey stories well packed and entertainingly to the user.
“Storytelling” – the keyword in content creation. People remember stories and emotions and rarely the technical characteristics of a product. Therefore, it is incredibly important to tell a perfect, targeted and thoughtful story that embodies and sells the product. Products have to be integrated into the everyday life of the user so that they establish a connection to the product and the brand.
Not only since speech recognition has reached an accuracy of up to 95% percent, it is important to create content that touches the user that the user understands and that the user is interested in. Technical product descriptions or consistent phrases on company pages are the biggest enemies of content marketing because it is based on being different from existing content.
Content creation is based on several pillars – the presence in the social media, the independent company presence and the external appearance. Content measures only appear trustworthy if they are credibly transmitted in all channels and if their preparation is professional and well thought-out.